One of the biggest mistakes in real estate is assuming that selling a house begins with putting it on the MLS.

It doesn't.

It begins with understanding the property, the neighborhood, the likely buyer and how the home should be positioned in the market.

A buyer looking at a Green Mountain home may be comparing completely different things than someone shopping in Berkeley. An acreage property in Genesee shouldn't be marketed like a suburban Lakewood home. A remodeled Highlands bungalow shouldn't be presented the same way as a newer property in west Arvada.

That's where knowing these markets becomes important.

Before we list, I'll walk through the property with you and talk candidly about what I see—what is worth improving, what isn't, how the home compares with nearby competition, and where I believe the market will respond.

Then we build the strategy around your particular property.

Not every house needs a major renovation before it goes on the market. Sometimes paint, lighting, landscaping and a few smart changes make an enormous difference. Sometimes the best financial decision is to leave something alone.

We'll determine where your money and effort actually make sense.

I don't believe in choosing a price simply because it's the number a seller wants to hear.

We'll look at comparable sales, current competition, neighborhood trends, condition, location and the characteristics that make your property different.

Then we'll establish a pricing strategy designed to put the home in the strongest possible position when it reaches the market.

Great real estate marketing should make someone stop scrolling.

Professional photography, strong property descriptions, thoughtful presentation, digital marketing, MLS exposure, signage and additional photography or video when the property calls for it all work together.

And for special properties—mountain homes, views, acreage, architecture or an exceptional location—we'll make sure the marketing actually tells that story.

Getting an offer is only part of selling a house.

Price, financing, inspection, appraisal, concessions, timing and dozens of smaller terms can materially change the value of a transaction.

I've spent much of my professional career negotiating, analyzing complex situations and solving problems, and those skills become particularly valuable once an offer arrives.

My goal isn't simply to get your house under contract.

It's to get you from listed to closed on terms that make sense for you.

Genesee Point isn't built around handing clients from one person to another.

When you hire me, you work with me.

I'll answer the phone. I'll show you the houses. I'll walk the property with you. I'll analyze the numbers. I'll negotiate the contract. And I'll be there when something inevitably gets complicated.

I've been in the business since 2012, but I've been a Denverite much longer than that. I've watched neighborhoods that were once overlooked become some of the most desirable places in the city. I've seen the west side grow toward the foothills, and I've watched buyers increasingly look west for exactly the things that drew me here—more space, access to the mountains, great neighborhoods and a little breathing room without giving up Denver.

The territory Genesee Point knows best:

Lakewood · Green Mountain · Applewood · Wheat Ridge · Arvada · Ken Caryl · Morrison · Genesee · Evergreen · Highlands · LoHi · Berkeley · Sunnyside · Sloan's Lake · Northwest Denver

You don't need to be ready to sign anything.

Tell me what you're considering. We can talk about the property, the neighborhood, what the market is doing and whether now is the right time to do anything at all.

Dustin DiPentino
Genesee Point Real Estate | Est. 2012